Are Your Sales Materials Sending The Right Message? By Andy Meadows

With face to face meetings harder to schedule as the pandemic lingers, the quality of a station’s sales materials are more important than ever. A great sales rep can often overcome poorly produced presentations during an in-person pitch, but that’s not easy to do via email and zoom. 

Experts say that 55% of first impressions are made by what we see visually, while only 38% are made by what we hear and just 7% are based on the actual words said. When we’re trying to convince a company to pay us to market their brand, but we hand them something that doesn’t market our own brand very well, we’re fighting an uphill battle. So, what message does your sales material send? Do you look professional, current and cutting edge or do you look amateur and dated? No matter how good your station sounds, if what you’re presenting looks unprofessional, then many potential new customers will assume that everything else the station does is unprofessional as well. 

That’s why every station should have a full-time graphic designer on staff dedicated to creating sales materials. However, with dwindling budgets that’s not always an option. Luckily, it’s easier than ever to out-source that work to freelancers using companies like Fiverr, Freelancer, and Upwork

We also provide graphic design services that we scale and customize to meet a radio group’s specific needs. Whether that’s handling all of their programming, digital, promotions, and sales graphic design or simply supplementing their in-house work with a couple of projects per month. Plus, unlike the graphic designers you’ll find on the freelance sites, we speak the radio lingo and we barter. We also create two minute station audio/video demos that are great for succinctly telling a station’s story. 

If you’re interested or you’d like our feedback on your existing sales materials email me at andy@radiostationconsultant.com. 

Pic designed by cookie_studio for www.freepik.com.

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