4 Steps For Connecting With The Listeners By Andy Meadows

At best most shows have one or two spots a day where they’re connecting with the listeners, usually through contesting or their best daily benchmark. That’s certainly better than shows that don’t connect with the audience at all. But, it’s…

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Rewarding Radio Superfans By Andy Meadows

As someone who spent the better part of my life in a radio station, I understand how easy it is to get annoyed by prize pigs and diehard listeners that call in, and even drop by, constantly. I’ve also had…

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5 Things That Determine The Value of Air Talent

Unless they’re a heritage personality that’s tied to lots of revenue, most radio groups struggle to figure out the real monetary value of their on-air talent. Sometimes that leads to under-budgeting for open positions and drastically narrowing the talent pool…

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Adding, Resting & Refreshing Music By Andy Meadows

As I’ve mentioned before, for a few years now we’ve been internally tracking the performance of new songs weekly across all the major formats and a few niche formats as well. At first it seemed incredibly arduous and time consuming…

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Position To Succeed By Andy Meadows

When you talk to owners, operators and managers of underperforming stations they typically give you a handful of stock excuses for why their stations aren’t measuring up. They can’t find good help, their market is down overall, the economy is…

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Missed Opportunities to Capture Content By Andy Meadows

Consistently creating multi-platform content sounds like a lot of heavy lifting when starting from scratch. But, unlike other businesses, radio stations should never have to start from scratch because they are already doing several things that could easily be turned…

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Yes You Should Do a Podcast By Andy Meadows

Despite constantly quoting the listenership stats, ad spend numbers, and even writing an eBook about it, I still get a lot of pushback from broadcasters when I encourage them to start podcasting. So, let me approach it this way. If…

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The Audience Isn't Your Therapist By Andy Meadows

When coaching on air talent the goal is simple, get them to do the best air shift they possibly can. That’s because it’s in the best interest of not only the people paying you, or yourself for the success stories…

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