There are lots of great radio show prep services out there, Cheat Sheet, Sheet Happens, Personality Magnet and many more. I strongly recommend that all on air talent subscribe to at least one of them as they can all help…

I’ve written a lot about stopset length and how I believe radio needs to shorten their commercial breaks to better compete with our digital opponents. But, I get that not every station can switch to something as extreme as my…

At best most shows have one or two spots a day where they’re connecting with the listeners, usually through contesting or their best daily benchmark. That’s certainly better than shows that don’t connect with the audience at all. But, it’s…

As someone who spent the better part of my life in a radio station, I understand how easy it is to get annoyed by prize pigs and diehard listeners that call in, and even drop by, constantly. I’ve also had…

Unless they’re a heritage personality that’s tied to lots of revenue, most radio groups struggle to figure out the real monetary value of their on-air talent. Sometimes that leads to under-budgeting for open positions and drastically narrowing the talent pool…

As I’ve mentioned before, for a few years now we’ve been internally tracking the performance of new songs weekly across all the major formats and a few niche formats as well. At first it seemed incredibly arduous and time consuming…

When you talk to owners, operators and managers of underperforming stations they typically give you a handful of stock excuses for why their stations aren’t measuring up. They can’t find good help, their market is down overall, the economy is…

Consistently creating multi-platform content sounds like a lot of heavy lifting when starting from scratch. But, unlike other businesses, radio stations should never have to start from scratch because they are already doing several things that could easily be turned…

Despite constantly quoting the listenership stats, ad spend numbers, and even writing an eBook about it, I still get a lot of pushback from broadcasters when I encourage them to start podcasting. So, let me approach it this way. If…

When coaching on air talent the goal is simple, get them to do the best air shift they possibly can. That’s because it’s in the best interest of not only the people paying you, or yourself for the success stories…