In the age of short attention spans we currently live in asking someone to listen to a story is more challenging than ever. That’s because when they’re not thought out and preplanned stories tend to include too many unnecessary details…

There are many within our industry who choose to ignore the inevitable. They keep their head down, continue grinding, clinging to old habits and doing things essentially the same way they’ve always done them. Then they’re surprised when they come…

There are a lot of reasons why live radio shows should work the phones. It makes the audience feel like they are part of the show, plays to an advantage live shows have over tracked shows, crowdsources content creation and…

I grew up in Junction, an incredibly small town in the heart of the Texas Hill Country. It’s a beautiful place, nestled in between two rivers and completely surrounded by hills, creating a quiet and peaceful sanctuary. It’s the kind…

Like it or not, technology has shortened all of our attention spans. When we’re watching a show and a scene is dragging on a little longer than it should we reach for our phones to entertain us during the lull.…

Right now people are developing technologies that will replace a percentage of us in all departments within a radio station. With each passing day more celebrities and talented people from other industries are infringing on our audio space by creating…

We’ve all heard it, and probably said it, before. ‘When they zig, we gotta zag’. Like most cliches it was created for a reason and, on the surface, it’s often solid radio advice. In general, finding a hole in a…

To some outsiders looking in, the job of talking on the radio requires little more than a decent set of pipes and the gift of gab. But, those of us who have had any level of lasting success sitting behind…

If you’re reading this, I’m sure you’ve gotten that question from people throughout your career. Either in the beginning from a parent or other family member who thought you should’ve gone into something more lucrative and stable. Or, more recently…

As a kid growing up in the radio business I used to marvel at the stark difference between the attire of the different groups of people within a station. At that time, there was very little grey area. On the…