Within any company it’s important to have a healthy balance of creatives and critics. However, since radio groups are responsible for creating and monetizing content on a daily basis, for us that balance is mission critical. That’s because a group…

The ability to wing it on air is a rare and valuable skill that’s hard to teach, tough to learn and nearly impossible to master. But, it can also be the downfall of an otherwise promising on air talent. That’s…

With the pandemic lingering on and ad revenues down 20 to 60% depending on market/format/group, its an easy time to worry about the future of our industry. Yes, there is light at the end of the tunnel thanks to the…

My first radio mentor was my father and, to this day, he’s still the one I turn to the most for advice. But, I’ll never forget what he told me when I first starting trying to venture out and do…

The main reason a lot of on-air talent don’t regularly create content for their station’s websites and social feeds is because they simply don’t know where to start. Just like figuring out your voice and personality on air, figuring out…

A worldwide crisis has a way of acting as an accelerate for change that was eventually going to happen anyway and I believe we’re seeing that within our industry right now. The pandemic has poured fuel on a fire, bringing…

Nobody is better suited to podcast than a trained radio pro, yet many talented on-air personalities are still reluctant to start podcasting. I understand why some assumed it was a passing fad when it began, but now there is mounting…

My entire career in radio I’ve been told to stay away from politics on any music format radio station and for the most part I’ve agreed with that, adhered to it and preached that same philosophy to most of the…

Even prior to the pandemic we were seeing a trend toward increased listening in middays across most markets. But after Covid uprooted all of our lives and drastically altered our daily routines, that shift became much more pronounced. That’s why…

A website is still a radio station’s most monetizable digital asset. Beyond that it’s a great branding and marketing tool to introduce new listeners to our stations and educate them on what we do. But, for a station’s website to…

If a station isn’t creating digital content it’s often an indicator that their on-air product is lacking. When an air-talent are just reading station liners and the weather there’s nothing to work with on the digital platforms. I talk a…

Currently about 40% of American workers are working from home due to the ongoing pandemic. Recently several companies including Google, Target, Microsoft, Ford and the New York Times have extended working from home through the summer of 2021. Across the…

As the pandemic looms, and sadly surges in some states, it continues to impact every aspect of our lives. Since Covid-19 hit the US depression rates are three times higher than normal, illegal drug use is up 36%, alcohol…

When I hired and managed air talent there were a few key things I listened for when going through aircheck demos to fill open positions. They varied slightly of course depending on the daypart we were trying to fill. But…

Despite what many outside of the industry might tell you, terrestrial radio isn’t dying, but it is changing. The problem is, not everybody has gotten the message. For years that change has been slow and gradual, but the pandemic has…

Blogging is one of the most effective ways to organically increase the traffic to a station’s website. That’s because blogging drastically improves SEO, search engine optimization. Websites with regularly updated blogs have 434% more indexed pages. Indexed pages are the…

As radio stations transition to multi-platform content creators we face more competition than ever. At one time our only concern was outworking, outsmarting and out-performing our fellow radio stations across town. But, for years now Pandora, Spotify and Satellite Radio…

There are only so many songs you can play within any given format if you want to win the ratings game. That’s why the old adage, ‘Its what you do between the records that makes the difference’, still holds…

Creating multiple, well-executed content breaks is the fastest way for an on-air talent to separate themselves from competing talent. But, doing that on a daily basis requires consistent show prep and a mastering of how to structure an on-air content…

Creating original video content doesn’t have to break the bank. Here are a handful of affordable video tools to help you build a budget-conscious video studio and up the quality of your web and social content. 

Editing Software: We use…

One thing the pandemic has taught us all is the value of being self-sufficient. For most people getting I.T. help, or a graphic designed for a web post, used to be as simple as pressing a button on an intercom…

Out of necessity many groups have been forced to make cuts, furlough employees or reduce wages across the board to stay afloat. This pandemic has also caused us to take a hard look at what roles are essential within our…

All veteran on-air talent understand the value of banking audio. That’s because strategically collecting and storing audio drops from listeners, artists and other guests, gives them a treasure trove of files they can later use to add drops to tracked…

With face to face meetings harder to schedule as the pandemic lingers, the quality of a station’s sales materials are more important than ever. A great sales rep can often overcome poorly produced presentations during an in-person pitch, but that’s…