As close as we are to the business of radio, it’s easy to lose sight of just how magical listening to the radio can be for our passionate listeners. That’s why its so important that our on-air talent do everything…

The labor shortage in our country has been widely reported as of late, with a barrage of news stories touting headlines like ‘The Great Resignation’ and surveys published showing the percentage of workers who say they’d rather quit then return…

There are still a lot of my radio colleagues who look down on podcasting. Many within our industry think of it as just a hobby for people who don’t have their own radio show, or station. Even when you point…

Its easy for those of us who have been in the business for a long time to forget just how magical the experience of meeting that person from the radio can be for a loyal listener. Putting a face to…

I write a lot about how on air personalities should structure breaks, 5 Keys to a Successful Content Break, what kind of content they should choose, Choose On-Air Content You Can Add To, and what to avoid overdoing…

When stations are underperforming, either from a listenership or revenue stand-point, its typically clear to everyone involved that something needs to change. Generally, we all start by either making programming changes or tweaking the sales strategy and approach because those…

As a consultant I program in all the major formats and a few niche ones as well. To do this I have to keep track of a ridiculous amount of new music. So, to make that manageable, and most importantly…

Most on-air talent that have ever cracked a mic on a music station have one goal, to out-perform the music. They may not ever verbalize that goal, or even be cognizant of it, but the ambition is there none-the-less. We…

If you’re working harder than ever right now you’re probably doing it right. I’ve always been an advocate for finding a healthy work/life balance and working smarter not harder so we’re not spending twelve-hour days at the office multiple times…

One of the reasons I’m so adamant about on-air personalities creating digital content on a regular basis is because they start out with a huge advantage over everyone else. The terrestrial platform they’ve been given have helped them build up…

When most of us start out on-air, and once we’ve cleared the hurdles of being able to handle the basics, we typically default to choosing the content that we think everyone is supposed to talk about. By that I mean…

Radio is over a hundred-year-old media and through that century of growth and development we’ve gotten really good at doing one thing well, providing professional, high quality audio entertainment to the masses. So, it’s not surprising that its taking our…

There’s a documentary on Paramount + called Bring Your Own Brigade by filmmaker Lucy Walker. Its an excellent piece of investigative journalism that looks at the many reasons for the recent increase in deadly California wildfires. She chronicles the well-known…

When I’m throwing out content and engagement ideas to programming people the feedback I often get is ‘We love all of this, but we don’t have time to do half of them and if we did all of that, it…

With the push in recent years to keep air talent ‘out of the way of the music’ we’ve tightened and shortened on air breaks across the board on all formats. I understand the rationale for this and, in most cases…

Virtually every radio group I’ve talked to over the past few years wants their on-air staff to create more digital content. Which is understandable, creating digital content is simply part of the job for today’s on-air personalities and it has…

Over the years I’ve consistently attempted to come up with ways to make the stations I worked with the most engaging, interactive stations within their individual markets. On one hand that’s allowed me to come up with some creative innovations…

As a life-long Cowboys fan who’s been let down every season since 1996, I was just as ready as the next guy to see Jason Garrett move on. Despite having the best O-line in football for several years and a…

I say this with love and reverence for the industry I’ve spent my entire life in, lately radio seems to be the last to know when an artist breaks or their career begins to decline. That’s because many of us…

As a consultant who coaches air talent on creating better airchecks, and previously as a programmer who hired talent for twenty years, I’ve gone through literally tens of thousands of airchecks. Going through that many airchecks there are multiple takeaways…

A decade or two ago the major record labels began doing what are called 360 deals to make up for lost revenue from declining CD sales. A 360 deal basically means they take a cut of everything an artist does…

We’ve all seen the headlines about the ‘Great Resignation’ and stories quoting stats like ‘40% of workers say they’ll quit if they’re forced to go back to the office.’ None of which is all that surprising…

The ideal size of a station’s active music database is an age-old debate between programmers. Those that figure out that sweet spot number that’s just big enough to keep TSL high, but small and mass appeal enough to reach a…

One of the big misconceptions I see with radio groups across the country is a feeling that its unnecessary for them to regularly spend money advertising on social media. I understand the thought process behind this, after all we have…