One thing the pandemic has taught us all is the value of being self-sufficient. For most people getting I.T. help, or a graphic designed for a web post, used to be as simple as pressing a button on an intercom…

Out of necessity many groups have been forced to make cuts, furlough employees or reduce wages across the board to stay afloat. This pandemic has also caused us to take a hard look at what roles are essential within our…

All veteran on-air talent understand the value of banking audio. That’s because strategically collecting and storing audio drops from listeners, artists and other guests, gives them a treasure trove of files they can later use to add drops to tracked…

With face to face meetings harder to schedule as the pandemic lingers, the quality of a station’s sales materials are more important than ever. A great sales rep can often overcome poorly produced presentations during an in-person pitch, but that’s…

Cume, TSL and AQH are important but the stat that matters the most is a station’s total audience number. Plus, one doesn’t come at the expense of the others. In fact, it’s just the opposite because, if used properly, they…

Social media platforms offer stations a great way to set daily listening appointments and drive new cume. If our on-air personalities can incorporate digital into their prep process, they can do their part to use each platform to…

I’ve always been a proponent for building programming clocks based around the commuting habits within a local market. For instance, if the average commute is 17 minutes and the majority of listeners within the stations target demo get to work…

This week we began including a daily DIY Feature with our Solo Show Prep and we’d love your feedback on them. The features include graphics for posting on station websites after a shift and some of them also include audio…

Are you sending the right message with your branding on-air, online and on-site or are you confusing and turning away potential listeners with mismatched branding? The terms we use to define our formats mean different things to different people based…

Getting listener calls on the air is still the best way to set a live air shift apart from a pre-recorded shift. Yet I consistently hear on air talent complain that they, “Just don’t get a lot of calls.” But…

Anytime you’re programming a station in a crowded market you only have three options, to program away, near or at the competition. Just like it sounds programming away, or counter programming, entails doing something completely different from the competition. Programming…

As the world, our economy and our industry begin to bounce back, managers who lead by example will have an edge. With recent cutbacks on stations that were already running pretty lean, groups will be asking more from every employee…

Since radio began the industry has been a hybrid of content aggregation and content origination. The original content being what happens between the records, on-air announcements by the disc jockey, imaging, promos and ads. The aggregated content is made up…

Stop selling ads and start selling integrated solutions. Today’s stations have a lot more to offer than just thirty and sixty second commercials. We’re connecting with listeners throughout their day using several station platforms, let’s bring all of our advertisers…

The trend in aircheck demos for on air personalities over the past few years has been to get them down to two minutes, start with the strongest audio and use the rest of the time to showcase the air talent’s…

When we’re getting ready for that initial sales meeting with a new client we all make sure we’re dressed appropriately, our hair looks good and maybe we even pop in a breath mint. Why? Because we all know the value…

It’s no secret that I believe radio stations should shorten their stopsets to fit listeners’ changing habits and advertisers’ expectations. Here’s the ‘Making the Case for Shorter Stopsets’ article I wrote for Radio Ink laying out my thoughts on break…

With the pandemic forcing air talent to broadcast from home, many DJs who are used to being live everyday are now forced to voicetrack their daily shifts. However, that doesn’t mean we have to abandon engaging and interacting with our…

We’re currently in the midst of a crisis unlike anything any of us have seen in our lifetime. A global pandemic in a world more mobile, and more populated than ever. A pausing of the global economy in a time…

As the world struggles to adapt to our new reality, we are all scrambling to figure out how to continue broadcasting during this once in a lifetime pandemic. Rushing to setup home studios, limiting access to our buildings and finding…

Although all of the companies that radio stations use to host their websites allow them to upload audio, our podcasts are much more likely to grow a legitimate audience if we use a podcast hosting site that distributes to all…

With companies across the country telling their employees to work from home amid the Coronavirus outbreak, now is a good time to beef up our in-home studios. Luckily with affordable USB mixers and the improvement of audio transmission over IP…

If we want to drive significantly more traffic to our digital assets we have to create compelling, clickable, sharable content. But, with the laundry list of other daily tasks that have to get done within any station, finding the time…

Social media isn’t just a useful tool to promote our events and promotions, it’s also a great way to drive new cume and new ad revenue. Every year there are more free built-in, or inexpensive, third party tools available to…