If a station isn’t creating digital content it’s often an indicator that their on-air product is lacking. When an air-talent are just reading station liners and the weather there’s nothing to work with on the digital platforms. I talk a…

Currently about 40% of American workers are working from home due to the ongoing pandemic. Recently several companies including Google, Target, Microsoft, Ford and the New York Times have extended working from home through the summer of 2021. Across the…

As the pandemic looms, and sadly surges in some states, it continues to impact every aspect of our lives. Since Covid-19 hit the US depression rates are three times higher than normal, illegal drug use is up 36%, alcohol…

When I hired and managed air talent there were a few key things I listened for when going through aircheck demos to fill open positions. They varied slightly of course depending on the daypart we were trying to fill. But…

Despite what many outside of the industry might tell you, terrestrial radio isn’t dying, but it is changing. The problem is, not everybody has gotten the message. For years that change has been slow and gradual, but the pandemic has…

Blogging is one of the most effective ways to organically increase the traffic to a station’s website. That’s because blogging drastically improves SEO, search engine optimization. Websites with regularly updated blogs have 434% more indexed pages. Indexed pages are the…

As radio stations transition to multi-platform content creators we face more competition than ever. At one time our only concern was outworking, outsmarting and out-performing our fellow radio stations across town. But, for years now Pandora, Spotify and Satellite Radio…

There are only so many songs you can play within any given format if you want to win the ratings game. That’s why the old adage, ‘Its what you do between the records that makes the difference’, still holds…

Creating multiple, well-executed content breaks is the fastest way for an on-air talent to separate themselves from competing talent. But, doing that on a daily basis requires consistent show prep and a mastering of how to structure an on-air content…

Creating original video content doesn’t have to break the bank. Here are a handful of affordable video tools to help you build a budget-conscious video studio and up the quality of your web and social content. 

Editing Software: We use…

One thing the pandemic has taught us all is the value of being self-sufficient. For most people getting I.T. help, or a graphic designed for a web post, used to be as simple as pressing a button on an intercom…

Out of necessity many groups have been forced to make cuts, furlough employees or reduce wages across the board to stay afloat. This pandemic has also caused us to take a hard look at what roles are essential within our…

All veteran on-air talent understand the value of banking audio. That’s because strategically collecting and storing audio drops from listeners, artists and other guests, gives them a treasure trove of files they can later use to add drops to tracked…

With face to face meetings harder to schedule as the pandemic lingers, the quality of a station’s sales materials are more important than ever. A great sales rep can often overcome poorly produced presentations during an in-person pitch, but that’s…

Cume, TSL and AQH are important but the stat that matters the most is a station’s total audience number. Plus, one doesn’t come at the expense of the others. In fact, it’s just the opposite because, if used properly, they…

Social media platforms offer stations a great way to set daily listening appointments and drive new cume. If our on-air personalities can incorporate digital into their prep process, they can do their part to use each platform to…

I’ve always been a proponent for building programming clocks based around the commuting habits within a local market. For instance, if the average commute is 17 minutes and the majority of listeners within the stations target demo get to work…

This week we began including a daily DIY Feature with our Solo Show Prep and we’d love your feedback on them. The features include graphics for posting on station websites after a shift and some of them also include audio…

Are you sending the right message with your branding on-air, online and on-site or are you confusing and turning away potential listeners with mismatched branding? The terms we use to define our formats mean different things to different people based…

Getting listener calls on the air is still the best way to set a live air shift apart from a pre-recorded shift. Yet I consistently hear on air talent complain that they, “Just don’t get a lot of calls.” But…

Anytime you’re programming a station in a crowded market you only have three options, to program away, near or at the competition. Just like it sounds programming away, or counter programming, entails doing something completely different from the competition. Programming…

As the world, our economy and our industry begin to bounce back, managers who lead by example will have an edge. With recent cutbacks on stations that were already running pretty lean, groups will be asking more from every employee…

Since radio began the industry has been a hybrid of content aggregation and content origination. The original content being what happens between the records, on-air announcements by the disc jockey, imaging, promos and ads. The aggregated content is made up…

Stop selling ads and start selling integrated solutions. Today’s stations have a lot more to offer than just thirty and sixty second commercials. We’re connecting with listeners throughout their day using several station platforms, let’s bring all of our advertisers…