When we’re tasked with doing a live shift on a radio station, our main goal is simple, keep a portion of the audience tuned in a little longer than they intended. If we can do that we bring real, tangible…

One of the first lessons we have to learn as a programmer is to set aside our personal views and make decisions based on what our target audience is most likely to want to hear. That’s especially important if we…

Anyone who’s ever played sports on a really good team, or a really bad one, knows that it takes successes or failures in all areas to become either consistently dominant or consistently lousy. That’s why coaches across all sports are…

Today’s radio stations aren’t just graded on what’s coming out of the speakers. Although on-air is still the most important, it’s no longer enough to just win in that one phase of the business, we have to be competitive in…

When I’m working with brand new air talent, one of the first questions I get is ‘How long should I talk?” It’s an understandable question. After all, they’ve no doubt listened to on-air personalities across formats and dayparts that do…

Whenever I’m consulting a station on digital content the conversation generally starts with everyone throwing out a bunch of zany stunt-like ideas for silly things the on-air talent can go out and do to turn into video content. All of…

As close as we are to the business of radio, it’s easy to lose sight of just how magical listening to the radio can be for our passionate listeners. That’s why its so important that our on-air talent do everything…

The labor shortage in our country has been widely reported as of late, with a barrage of news stories touting headlines like ‘The Great Resignation’ and surveys published showing the percentage of workers who say they’d rather quit then return…

There are still a lot of my radio colleagues who look down on podcasting. Many within our industry think of it as just a hobby for people who don’t have their own radio show, or station. Even when you point…

Its easy for those of us who have been in the business for a long time to forget just how magical the experience of meeting that person from the radio can be for a loyal listener. Putting a face to…

I write a lot about how on air personalities should structure breaks, 5 Keys to a Successful Content Break, what kind of content they should choose, Choose On-Air Content You Can Add To, and what to avoid overdoing…

When stations are underperforming, either from a listenership or revenue stand-point, its typically clear to everyone involved that something needs to change. Generally, we all start by either making programming changes or tweaking the sales strategy and approach because those…