Preparation Beats Talent By Andy Meadows

In this business there are lots of incredibly talented on-air personalities who have only achieved a moderate level of success despite years of experience in a variety of formats. That’s because there is a limit to how far talent alone…

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Jump-Starting Engagement By Andy Meadows

If listeners aren’t calling in to a live and local on-air show, or engaging with any of it’s digital content, it’s because they’re being told not to. That can happen a multitude of ways, some very directly, like how they…

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Relatable & Interesting By Andy Meadows

One of the things we preach over and over again to on air talent is that they need to choose on-air content that the listener can relate to. It’s a good measuring stick to help us narrow down the pool…

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The State of New Music Formats By Andy Meadows

While many in the industry are negative about the viability of new music formats on terrestrial radio, I am not. Their rationale for feeling that way stems from their belief whether verbalized or not, that we’ve essentially lost young people…

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No One Is Uncoachable By Andy Meadows

‘Uncoachable’ is one of the worst possible labels you can get as an on-air personality. Once someone gets that stain on them, despite former ratings success or how amazing their aircheck sounds, it’s very hard to shake. That’s because during…

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Content Creation Studios By Andy Meadows

If we want all of our on-air talent to consistently produce original digital content for station websites and social feeds, we have to create an environment that encourages that content creation. That’s why I believe all on-air studios, and some…

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How Important Is Tempo? By Andy Meadows

When I’m building a format for somebody from scratch, regardless of what kind of format, one thing they always bring up is tempo. Some will say they don’t want any slow songs out of stopsets, most will tell me they…

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Coaching the On-Air Coaches By Andy Meadows

Airchecking on air talent seems to be a bit of a lost artform. It’s not rare to meet veteran on air personalities who haven’t been airchecked in years. That’s partly because people convince themselves that they aren’t really necessary for…

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The Listener Doesn't Care By Andy Meadows

Regardless of how long we’ve been on air on a particular station, but especially when we’re new to a station/market, the average listener doesn’t care about what kind of day we’re having. They don’t care whether there are technical issues…

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