Today’s on-air personalities aren’t just being tasked with creating compelling daily on-air content. They’re being required, and hopefully rewarded, for all kinds of digital content as well (Blogs/Articles, videos, podcasts, etc.) Those who are doing it well have crossed…

In this business there are lots of incredibly talented on-air personalities who have only achieved a moderate level of success despite years of experience in a variety of formats. That’s because there is a limit to how far talent alone…

If listeners aren’t calling in to a live and local on-air show, or engaging with any of it’s digital content, it’s because they’re being told not to. That can happen a multitude of ways, some very directly, like how they…

One of the things we preach over and over again to on air talent is that they need to choose on-air content that the listener can relate to. It’s a good measuring stick to help us narrow down the pool…

While many in the industry are negative about the viability of new music formats on terrestrial radio, I am not. Their rationale for feeling that way stems from their belief whether verbalized or not, that we’ve essentially lost young people…

‘Uncoachable’ is one of the worst possible labels you can get as an on-air personality. Once someone gets that stain on them, despite former ratings success or how amazing their aircheck sounds, it’s very hard to shake. That’s because during…

If we want all of our on-air talent to consistently produce original digital content for station websites and social feeds, we have to create an environment that encourages that content creation. That’s why I believe all on-air studios, and some…

When I’m building a format for somebody from scratch, regardless of what kind of format, one thing they always bring up is tempo. Some will say they don’t want any slow songs out of stopsets, most will tell me they…

Airchecking on air talent seems to be a bit of a lost artform. It’s not rare to meet veteran on air personalities who haven’t been airchecked in years. That’s partly because people convince themselves that they aren’t really necessary for…

As we bounce back from the pandemic, we’re all being asked to do more with less. Budgets are tight, new personnel are hard to come by and in the midst of that we’re all trying to transition our business models…

Regardless of how long we’ve been on air on a particular station, but especially when we’re new to a station/market, the average listener doesn’t care about what kind of day we’re having. They don’t care whether there are technical issues…

It’s critically important to the successful operation of a music-based radio station over long periods of time that we program the music externally instead of internally. However, choosing the music we’re going to play is only one of the many…