Out-Performing The Music By Andy Meadows

Most on-air talent that have ever cracked a mic on a music station have one goal, to out-perform the music. They may not ever verbalize that goal, or even be cognizant of it, but the ambition is there none-the-less. We…

Are You Working Harder Than Ever? By Andy Meadows

If you’re working harder than ever right now you’re probably doing it right. I’ve always been an advocate for finding a healthy work/life balance and working smarter not harder so we’re not spending twelve-hour days at the office multiple times…

On Air Talent's Digital Superpower By Andy Meadows

One of the reasons I’m so adamant about on-air personalities creating digital content on a regular basis is because they start out with a huge advantage over everyone else. The terrestrial platform they’ve been given have helped them build up…

Choose On-Air Content You Can Add To By Andy Meadows

When most of us start out on-air, and once we’ve cleared the hurdles of being able to handle the basics, we typically default to choosing the content that we think everyone is supposed to talk about. By that I mean…

A 5 Step Digital Content Strategy By Andy Meadows

Radio is over a hundred-year-old media and through that century of growth and development we’ve gotten really good at doing one thing well, providing professional, high quality audio entertainment to the masses. So, it’s not surprising that its taking our…

Playing It Too Safe By Andy Meadows

There’s a documentary on Paramount + called Bring Your Own Brigade by filmmaker Lucy Walker. Its an excellent piece of investigative journalism that looks at the many reasons for the recent increase in deadly California wildfires. She chronicles the well-known…

You Can't Over Engage By Andy Meadows

When I’m throwing out content and engagement ideas to programming people the feedback I often get is ‘We love all of this, but we don’t have time to do half of them and if we did all of that, it…

Setups Instead of Content By Andy Meadows

With the push in recent years to keep air talent ‘out of the way of the music’ we’ve tightened and shortened on air breaks across the board on all formats. I understand the rationale for this and, in most cases…

Empowering Content Creators By Andy Meadows

Virtually every radio group I’ve talked to over the past few years wants their on-air staff to create more digital content. Which is understandable, creating digital content is simply part of the job for today’s on-air personalities and it has…

The Most Interactive Station in the World By Andy Meadows

Over the years I’ve consistently attempted to come up with ways to make the stations I worked with the most engaging, interactive stations within their individual markets. On one hand that’s allowed me to come up with some creative innovations…

Winning All Four Phases By Andy Meadows

As a life-long Cowboys fan who’s been let down every season since 1996, I was just as ready as the next guy to see Jason Garrett move on. Despite having the best O-line in football for several years and a…