What a Hit Song Looks Like in 2021 By Andy Meadows

I say this with love and reverence for the industry I’ve spent my entire life in, lately radio seems to be the last to know when an artist breaks or their career begins to decline. That’s because many of us…

The Weather Crutch By Andy Meadows

As a consultant who coaches air talent on creating better airchecks, and previously as a programmer who hired talent for twenty years, I’ve gone through literally tens of thousands of airchecks. Going through that many airchecks there are multiple takeaways…

Radio 360 Deals By Andy Meadows

A decade or two ago the major record labels began doing what are called 360 deals to make up for lost revenue from declining CD sales. A 360 deal basically means they take a cut of everything an artist does…

The Allure of the Massive Database By Andy Meadows

The ideal size of a station’s active music database is an age-old debate between programmers. Those that figure out that sweet spot number that’s just big enough to keep TSL high, but small and mass appeal enough to reach a…

How Much A Station Should Spend on Social By Andy Meadows

One of the big misconceptions I see with radio groups across the country is a feeling that its unnecessary for them to regularly spend money advertising on social media. I understand the thought process behind this, after all we have…

3 Reasons To Start a Podcast By Andy Meadows

Despite the overwhelming growth of podcasting in recent years, especially during the pandemic, many radio broadcasters are still reluctant to take the leap. I still hear a lot of comments like, ‘Why would I want to talk to a handful…

Reacting To A Changing Music Scene By Andy Meadows

Today’s music industry looks vastly different than it did just ten years ago. So, why are so many radio programmers across formats still using databases and categories that are structured exactly as they were a decade ago? Labels and artists…

Why Roles Are So Important By Andy Meadows

Role assignment issues are the fastest way to doom a team show, regardless of the talent level of the participants. I can’t count the amount of shows I’ve seen fail because either the roles weren’t clearly defined, understood and followed…

Coaching the Off-Air Process By Andy Meadows

The hardest part about coaching talent when you’re an on-air talent yourself, current or former, is not forcing your process, or routine, on others. We’re all drastically different people, with varying personalities, strengths and weaknesses, and all of our brains…

The Power of Video Promos By Andy Meadows

Even before the rise of Instagram and TikTok, social media had become a visual media. We all realized that text and audio alone wasn’t enough, so we began adding pictures to everything. But standing out in a crowded feed with…

Talk Less About the Music By Andy Meadows

We’ve all been guilty of it. Falling into the ‘That was…”, ‘This is…” trap to use as filler content either because we were too busy to prep or we’re still adjusting to a new format/demo and we simply don’t know…