Any new market we go into we’re trained to look at the strengths and weaknesses of the other radio stations to figure out a strategic plan for carving out our share of that market’s listenership and revenue. The better our…

There’s a reason why network TV shows stopped doing long intros that lasted a couple minutes several years ago. They understand how important it is to pique the interest of the viewers who were watching the last show to keep…

If you read my blogs or listen to my podcast you know that I have a lot of passionate opinions about radio. Some of that probably stems from my personality type, but the vast majority of that comes from the…

The lack of news coverage for radio station events and promotions can be incredibly frustrating in some markets. Though we may put together massive events or major promotions that draw thousands upon thousands of attendees, entries and engagement, we’ll barely…

Just like any other business on the planet, the main purpose of a commercial radio station is to make money. People that tend to last a long time in our industry, and have sustained success in it, keep that thought…

In some markets the station at the top has been there so long it can feel like there’s no possible way of catching them. They’ve won at the game of radio, established a position format-wise, connected with the audience on…

There’s nothing easy about coaching on-air personalities. It’s a delicate balancing act of finding the right amount of praise to build on the things they are doing well and just enough constructive criticism to help them improve problem areas without…

Being funny is a huge advantage for on-air personalities. It allows us to add to any content and make it our own, making it more likely to stick with the listener. It also helps us come up with those great…

Great on-air personalities can work and succeed on multiple radio formats, regardless of how different their age, lifestyle or personal interests are from the core demo of that format. However, there’s one big caveat to that. It requires coaching and…

I don’t like steering away from polarizing topics and I’ve certainly written blogs over the past few years that have split the room and ruffled some feathers. However, I’ve held off on writing about this particular topic because I know…

Anytime I run into a kindred spirit that’s spent most of their life in radio we can’t help but wax nostalgic about the good old days. Back when stations had more staff, advertising dollars were easier to come by, we…

Many on-air shows, solo and teams, are only creating surface connections with their audience. They opt to keep it light by choosing low hanging fruit content, ignoring the big things (or just mentioning them to check off a box) and…