A Verbal Contract With Listeners By Andy Meadows

When we’re tasked with doing a live shift on a radio station, our main goal is simple, keep a portion of the audience tuned in a little longer than they intended. If we can do that we bring real, tangible…

Internal VS External Music Programming By Andy Meadows

One of the first lessons we have to learn as a programmer is to set aside our personal views and make decisions based on what our target audience is most likely to want to hear. That’s especially important if we…

Never One Thing By Andy Meadows

Anyone who’s ever played sports on a really good team, or a really bad one, knows that it takes successes or failures in all areas to become either consistently dominant or consistently lousy. That’s why coaches across all sports are…

Content Requirements and Rewards By Andy Meadows

Today’s radio stations aren’t just graded on what’s coming out of the speakers. Although on-air is still the most important, it’s no longer enough to just win in that one phase of the business, we have to be competitive in…

How Long Should I Talk? By Andy Meadows

When I’m working with brand new air talent, one of the first questions I get is ‘How long should I talk?” It’s an understandable question. After all, they’ve no doubt listened to on-air personalities across formats and dayparts that do…

Content Any Station Can Use By Andy Meadows

Whenever I’m consulting a station on digital content the conversation generally starts with everyone throwing out a bunch of zany stunt-like ideas for silly things the on-air talent can go out and do to turn into video content. All of…

The Magic of Radio By Andy Meadows

As close as we are to the business of radio, it’s easy to lose sight of just how magical listening to the radio can be for our passionate listeners. That’s why its so important that our on-air talent do everything…

Is Radio Paying Enough? By Andy Meadows

The labor shortage in our country has been widely reported as of late, with a barrage of news stories touting headlines like ‘The Great Resignation’ and surveys published showing the percentage of workers who say they’d rather quit then return…

Can You Make Money Podcasting? By Andy Meadows

There are still a lot of my radio colleagues who look down on podcasting. Many within our industry think of it as just a hobby for people who don’t have their own radio show, or station. Even when you point…

Radio Events That Sizzle By Andy Meadows

Its easy for those of us who have been in the business for a long time to forget just how magical the experience of meeting that person from the radio can be for a loyal listener. Putting a face to…

Creating a Winning Culture By Andy Meadows

When stations are underperforming, either from a listenership or revenue stand-point, its typically clear to everyone involved that something needs to change. Generally, we all start by either making programming changes or tweaking the sales strategy and approach because those…