Podcast Ideas For Broadcasters By Andy Meadows

Nobody is better suited to podcast than a trained radio pro, yet many talented on-air personalities are still reluctant to start podcasting. I understand why some assumed it was a passing fad when it began, but now there is mounting…

Should Music Stations Avoid Politics? By Andy Meadows

My entire career in radio I’ve been told to stay away from politics on any music format radio station and for the most part I’ve agreed with that, adhered to it and preached that same philosophy to most of the…

Is Noon the New 7am? By Andy Meadows

Even prior to the pandemic we were seeing a trend toward increased listening in middays across most markets. But after Covid uprooted all of our lives and drastically altered our daily routines, that shift became much more pronounced. That’s why…

Manning The Station Website By Andy Meadows

A website is still a radio station’s most monetizable digital asset. Beyond that it’s a great branding and marketing tool to introduce new listeners to our stations and educate them on what we do. But, for a station’s website to…

It All Starts On-Air By Andy Meadows

If a station isn’t creating digital content it’s often an indicator that their on-air product is lacking. When an air-talent are just reading station liners and the weather there’s nothing to work with on the digital platforms. I talk a…

Radio Is Changing, Not Dying By Andy Meadows

Despite what many outside of the industry might tell you, terrestrial radio isn’t dying, but it is changing. The problem is, not everybody has gotten the message. For years that change has been slow and gradual, but the pandemic has…

Why Air Talent Should Blog By Andy Meadows

Blogging is one of the most effective ways to organically increase the traffic to a station’s website. That’s because blogging drastically improves SEO, search engine optimization. Websites with regularly updated blogs have 434% more indexed pages. Indexed pages are the…

A Winner's Mentality By Andy Meadows

As radio stations transition to multi-platform content creators we face more competition than ever. At one time our only concern was outworking, outsmarting and out-performing our fellow radio stations across town. But, for years now Pandora, Spotify and Satellite Radio…

Growing Cume, TSL & AQH Between Songs By Andy Meadows

There are only so many songs you can play within any given format if you want to win the ratings game. That’s why the old adage, ‘Its what you do between the records that makes the difference’, still holds…