Nobody is better suited to podcast than a trained radio pro, yet many talented on-air personalities are still reluctant to start podcasting. I understand why some assumed it was a passing fad when it began, but now there is mounting…

My entire career in radio I’ve been told to stay away from politics on any music format radio station and for the most part I’ve agreed with that, adhered to it and preached that same philosophy to most of the…

Even prior to the pandemic we were seeing a trend toward increased listening in middays across most markets. But after Covid uprooted all of our lives and drastically altered our daily routines, that shift became much more pronounced. That’s why…

A website is still a radio station’s most monetizable digital asset. Beyond that it’s a great branding and marketing tool to introduce new listeners to our stations and educate them on what we do. But, for a station’s website to…

If a station isn’t creating digital content it’s often an indicator that their on-air product is lacking. When an air-talent are just reading station liners and the weather there’s nothing to work with on the digital platforms. I talk a…

Currently about 40% of American workers are working from home due to the ongoing pandemic. Recently several companies including Google, Target, Microsoft, Ford and the New York Times have extended working from home through the summer of 2021. Across the…

As the pandemic looms, and sadly surges in some states, it continues to impact every aspect of our lives. Since Covid-19 hit the US depression rates are three times higher than normal, illegal drug use is up 36%, alcohol…

When I hired and managed air talent there were a few key things I listened for when going through aircheck demos to fill open positions. They varied slightly of course depending on the daypart we were trying to fill. But…

Despite what many outside of the industry might tell you, terrestrial radio isn’t dying, but it is changing. The problem is, not everybody has gotten the message. For years that change has been slow and gradual, but the pandemic has…

Blogging is one of the most effective ways to organically increase the traffic to a station’s website. That’s because blogging drastically improves SEO, search engine optimization. Websites with regularly updated blogs have 434% more indexed pages. Indexed pages are the…

As radio stations transition to multi-platform content creators we face more competition than ever. At one time our only concern was outworking, outsmarting and out-performing our fellow radio stations across town. But, for years now Pandora, Spotify and Satellite Radio…

There are only so many songs you can play within any given format if you want to win the ratings game. That’s why the old adage, ‘Its what you do between the records that makes the difference’, still holds…