When we’re launching a station, or one of our existing stations is suffering to sell terrestrial inventory, its tempting to cut our rates drastically and sell spots for whatever we can get for them. Its an understandable decision, after all…

During Monday’s NCAA championship we all watched a college basketball team on the cusp of the first perfect season since 1976 get totally and utterly dominated. After the high of their Saturday night buzzer beater win, Gonzaga came out flat…

When we start on air everyone tells us the same thing, just be yourself. Its well-intended advice meant to get us to relax and not put on the infamous ‘trying to sound like a dj’ voice, but it’s also a…

Going from being a show prep rip and read DJ to an on-air personality who creates their own multi-platform content is easier than it’s ever been. Information we used to have to dig for is now readily available on every…

Every group struggles to balance the push and pull between the programming and sales departments. Sales gets frustrated by programming throwing last minute ideas at them with too short of a ramp up period to properly sell them and programming…

When I started programming music I made the same mistake most young programmer’s make, I programmed sonically. Being a life-long fan of country music, who happened to grow up in a country station, I thought I had such a pulse…

Any of us who have been in this business for a while have stories of blunt, over-the-top, and often crass, managers we’ve worked with over the years. I vividly remember a program director who was annoyed with two clients that…

Humans are creatures of habit. When we’re in the middle of something it’s easy to fall into a routine and spend the bulk of our work hours doing the same thing week after week. At various times throughout my career…

During a crisis like our recent unprecedented winter storms people are reminded of the vital role terrestrial radio plays in keeping the public in the know and connected to the outside world. Whether you’re stuck on the roads in stand-still…

Every station I’ve worked for, or with, over the years has said the same thing when discussing imaging, ‘We need a lot more imaging.’ They all feel like their programming staff isn’t cranking out enough imaging because they’re ‘hearing the…

Terrestrial radio’s biggest advantage over digital competitors like Pandora, Spotify, Apple Music Radio and others is our ability to engage with our listeners on a daily basis. Those consistent calls to action throughout the day with contesting, phone topics and…

We’ve all been there, the sleepless nights before the book comes out, refreshing your screen the day of anxiously awaiting the arrival of new numbers, praying to the radio gods that they’ll take pity on you. Hoping against hope that…