One of the main questions I get from broadcasters looking for work is, “How do I stand out when there are hundreds of submissions for every job posting?” That conundrum forces a lot of us to do some ill-advised things that can end up costing us a chance at a good gig. You never want to miss out on a job you’re fully qualified simply because you had a misstep when you wrote the submission email. 

The vast majority of my professional experience is in radio, but I’m fairly confident through conversations with other managers that many of these mistakes and suggestions apply to other industries as well. However, I’m going to stick to what I know and talk specifically about radio. If you’re a hiring manager and you’re reading this chime in with your thoughts in the comments or email me. I would love to hear your opinion. 

Here are a few suggestions based on personal mistakes I’ve made, things I’ve seen countless times in my years as a hiring manager and conversations I’ve had with others. 

Shorter is better. I know it sounds simple, but resist the urge to write a telenovela in your introduction email. Especially if you’re applying for an on-air position a long rambling email can give off the impression you are long-winded on-air as well. Plus, nobody likes long emails, especially from strangers. 

Don’t come on too strong. Just like a new romantic relationship you don’t want to seem desperate or needy on the first date. Take it from me, a guy who’s written several, terrible love songs after first dates. Resist the urge to go into too much detail or, worse yet, beg for a gig. 

Do your research and include a quick compliment. Personalizing the email to show them that you’ve done a little bit of research and know something about their station is a plus. But, keep it quick. Something like, “Your station is very well imaged,” or “I love the music rotation.” 

DO NOT do an in-depth analysis of their programming. Besides the fact that it’ll be too lengthy, you also run the risk of inadvertently offending someone by critiquing something they’re personally responsible for and proud of. Save those strong opinions for a face to face, or phone conversation so you can be more strategic with your responses. 

Include any local connection you have. If you have any family in their area, a best friend from college, or even if you’ve just visited their city before, mention it. Most people start local and then work their way out, so showing any type of connection to their city might help you move toward the top of the list. 

Obviously, if you have a friend or former coworker in common that’s worth including as well. Everyone has hired someone who looks great on paper and/or has a great aircheck, only to be burned by them once they’re in the building. Hence why it’s often someone the hiring manager knows that gets the gig. In the absence of that, showing that you at least have some contacts in common can’t hurt. 

Finally, don’t overthink it. The best way to stand out with a submission email is a concise, professional, well-written email that’s paired with a great resume and, for on air jobs, a great aircheck. 

If you need help with your aircheck I’ve teamed with Tracy Johnson Media Group to offer affordable, one on one aircheck reviews. 

For tips on writing your resume, scroll down to read my “Is Your Radio Resume Holding You Back” article.

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